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What is a "Lifequake" & Why Are They So Transformative?


Mission in a light bulb

The term "Lifequake" has been gaining a lot of traction recently, describing significant upheavals or transformative events that reshape our lives in profound ways. Originally coined by writer/speaker Bruce Feiler, a "Lifequake" encapsulates moments of intense change that challenge our routines, beliefs, and even sometimes, our identities.


We often associate Lifequakes with personal milestones like marriage, parenthood, or health crises. These events can turn our worlds upside down, forcing us to reassess priorities, values, and paths forward. These seismic shifts extend beyond personal worlds into our professional realms, where they can manifest as game-changing events like job loss, switching careers, launching a business, scaling operations, pivoting business models, navigating through economic downturns -- you name it. Each of these milestones brings its own set of challenges and opportunities, testing your resilience, adaptability, and a willingness to embrace change.

At OOO-Marketing, we understand the dual nature of Lifequakes, as we support businesses and Work/Life coaching clients through pivotal moments that can redefine and level-up their success. Here are three tips to harness the transformative power of a Lifequake:

  1. Embrace Change as Opportunity Lifequakes shake up your routine and push you out of your comfort zone. Instead of resisting the disruption, see it as a chance to grow and adapt. Ask yourself: What new opportunities can emerge from this upheaval? Embracing change can lead to breakthroughs in both personal and professional areas.

  2. Focus on What You Can Control

    It’s easy to feel overwhelmed by uncertainty. Ground yourself by focusing on what’s within your control—your mindset, actions, and reactions. By taking small, manageable steps toward your goals, you can regain a sense of stability while navigating through the chaos.

  3. Seek Support and Connection

    Lifequakes can feel isolating, but they don’t have to be. Reach out to your support system—friends, family, or a coach—to help you process the changes. Sharing your experience and seeking guidance can offer fresh perspectives, remind you that you’re not alone, and help you stay resilient during challenging times.





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